In the scientific article it was explored the theoretical and practical bases of features of management of corporate culture in modern organizations. It was investigated the effective management of corporate culture, isolated the main task managers, analyzed the degree of convergence of views on culture in the organization. There was considered the main role of organizational culture in modern organizations. There was made the analysis of the impact of personnel management and environmental factors on the role of organizational culture of a modern organization, developed recommendations for improving organizational culture. 

корпоративна культура, організація, організаційна культура, персонал, удосконалення, управління