The main goal of the development of tourism enterprises is determined, the forms of development of tourism industry entities are identified, namely: Development through integration and diversification of activities, which are considered in several modifications, development due to global expansion (creation / capture of the market), by the conclusion of strategic alliances or joint ventures, development through organizational flexibility. The functioning of tourism enterprises in Ukraine in the modern conditions of their activity is described. The regulatory framework regulating the activities of tourism enterprises is studied. There are 10 main innovative components in the activities of tourism enterprises, namely: tourism product innovations, technological innovations, innovations in management, marketing innovations, innovations in logistics, institutional innovations, resource innovations, conceptual innovations.
Creating innovative a management system for the development of tourism enterprises really allows in today’s changing market conditions to take effective decisions to eliminate the negative effects of external and internal factors that restrain the innovative activities of tourism enterprises.