Journal
УКР   ENG
Socio-Economic Problems
of the Modern Period of Ukraine
   



Collection SEPSPU -- sep2019.03.050

Repository of Institute of Regional Research Repository of Vernadsky Library UDC 330.341.1:339.37; JEL L81, O31
Danylo, S. I. (2019). Efektyvnist' innovatsiy v rozdribniy torhivli [Efficiency of innovations in retail trade]. In Sotsial'no-ekonomichni problemy suchasnoho periodu Ukrayiny [Socio-Economic Problems of the Modern Period of Ukraine]: Vol. 137 (3) (pp. 50-53). DOI: https://doi.org/10.36818/2071-4653-2019-3-8. [in Ukrainian].
Sources: 6

Authors



Danylo Svitlana Ivanivna

Ph.D. of Economics

Associate Professor of the Department of commodity studies and commercial activity of the Uzhgorod Trade and Economic Institute of Kyiv National University of Trade and Economics

Contacts: kveta_utei@ukr.net

Webpages:

Resume

The trade is the most important area of forming and stabilizing of consumer market, the coordinating link in the system of cross-sectoral, regional and interregional links and the efficient mechanism of meeting social needs. Retail trade performs the range of important functions in providing the socio-economic development of a region, rational distribution of production forces and resources and forming of financial-investment capacity of territories’ balanced and sustainable growth. However, lack of effective regional policy leads to the shortfall in GRP and industry income, growing problem of import dependency, reduced employment, revenues and labour remuneration, etc. The paper aims to evaluate current condition and trends of retail trade development and to define preconditions of efficient use of innovations in retail trade. Development condition and trends of retail trade in stores are analyzed, the problems of their development are defined and preconditions of efficient use of innovations in retail trade are outlined. Considering innovative development as the process of positive qualitative changes in innovative condition of an enterprise is characterized. Innovations in retail trade are classified by types. Efficient ways to develop retail trade innovations taking into account the crisis situation and to realize them in perspective are suggested. The article proves that trade is one of the most successful areas for introduction of innovations. Innovations introduced in retail trade will not be neglected by consumers and their efficient use improves the efficiency of stores’ activity.

Keywords:

retail trade, innovations, innovative development, food and non-food stores

References

    
  1. Brovkina, Yu. O. (2017). Tendentsiyi ta perspektyvy rozdribnoyi torhivli v Ukrayini [Retail trends and prospects in Ukraine]. Molodyy vchenyy – Young scientist, 10, 802-806. Retrieved from http://nbuv.gov.ua/UJRN/molv_2017_10_184 [in Ukrainian].
  2. Mazaraki, A. A., & Fedulova, L. I. (2017). Kontseptual'ni zasady upravlinnya innovatsiynym rozvytkom pidpryyemstv sfery torhivli [Conceptual principles for managing the innovative development of trade enterprises]. In Pidpryyemnytstvo i torhivlya [Business and trade]: Vol. 21. (pp. 20-25). [in Ukrainian].
  3. Rozdribna torhivlya Ukrayiny u 2015 rotsi [Retail trade of Ukraine in 2015]: Statistical publication (2016). Kyiv: State Statistics Service of Ukraine. [in Ukrainian].
  4. Rozdribna torhivlya Ukrayiny u 2016 rotsi [Retail trade of Ukraine in 2016]: Statistical publication (2017). Kyiv: State Statistics Service of Ukraine. [in Ukrainian].
  5. Rozdribna torhivlya v Ukrayini ts'ohorich zrosla na 7,6% [Retail trade in Ukraine increased by 7.6% this year] (2018, Apr 23). Ukrinform: Website. Retrieved from https://www.ukrinform.ua/rubric-economy/2447339-rozdribna-torgivla-v-ukraini-cogoric-zrosla-na-76-derzstat.html [in Ukrainian].
  6. Sevruk, I. M. (2013). Marketynhovi innovatsiyi v diyal'nosti mizhnarodnykh rozdribnykh merezh [Marketing innovations in the activity of international retail networks]. In Visnyk Odes'koho natsional'noho universytetu. Seriya: Ekonomika [Bulletin of the Odessa National University. Series: Economy]: Vol. 18, is. 1 (pp. 180-188). [in Ukrainian].


Web-master P. Popadyuk