The work focuses on the manufacturing of freeze-dried products and dishes in Ukraine. The purpose of the study is to identify current trends to ensure quality nutrition for active tourists and well-founded reasons for the use and promotion of freeze-dried products. Information and analytical methods, methods of comparison, systematization, generalization, etc. were used during the research. The article summarizes the arguments about the relevance of providing the consumer market with freeze-dried products and dishes, taking into account the needs of active tourists. The basis of the study led to the conclusions that the market for freeze-dried food production in Ukraine is still underdeveloped and requires investment support and popularization in the consumer market. The examples of the production capacities of the corresponding companies for the manufacturing of fast food products using freeze-drying technology studied in the work meet modern requirements due to the introduction of innovative technologies for the operation of modern equipment, both foreign and domestic. The article proves that the benefits of consuming products and dishes produced based on freeze-drying technology meet high-quality standards. The expediency analysis of the use of freeze-dried products for active tourists on the basis of the analysis of various kinds of sports tourism needs is carried out. Conclusions are made on the lack of freeze-dried products advertising, limiting the consumer market niche segment and the expediency of developing strategic plans for freeze-dried products manufacturing, consumer search and consumer market saturation with quality freeze-dried foods based on price differentiation. Emphasis is placed on the importance of active support of the movement for a clean environment by food manufacturers for tourists in Ukraine, including freeze-dried products, as it is becoming increasingly important in the world and has an environmentally and socially-oriented direction. 

active tourists, space food, natural products, freeze-drying, tourism, quality food 

Theoretical and methodological approaches to the basic mechanisms of the Nature Reserve Fund of Ukraine recreational territories management under modern economic conditions are formed. The main markers of influence on the development of nature reserve areas are identified. Problematic issues requiring operational, tactical and strategic solutions at the state level and at the level of a particular region are defined. Cherkasy region case study offers strategic directions to promote the protection, preservation, restoration and development of Cherkasy region nature reserve territories related to their scientifically proven expansion, in particular, to identify potential economic loss from preserving nature reserve areas and ensuring their efficient functioning, and increase the percentage of territories of the Ukrainian NRF to achieve EU countries indicators. The necessity to activate a public-private partnership, which concerns both the promotion of tourist attractions in protected nature reserve areas, and the need to comply with the requirements of environmental legislation, is justified. The current state of the Cherkasy region natural reserve and its development priorities is analyzed, administrative and territorial changes in particular. Attention is focused on the relevance of scientific research regarding the feasibility of creating new nature reserves and objects of Cherkasy region Natural Reserve Fund. Under modern conditions of management in the tourism industry as an important segment of recreational activities, the cumulative effect of coordinating intentions and actions impacts the environment significantly, both positively and negatively, which should be taken into account not only in scientific and theoretical-methodological research, but also in practice both locally and at the Government level in general. 

nature reserve fund, development strategy, recreational areas, Cherkasy region, ecology