Nowadays Ukraine faces the difficult times under the influence of economic and political crises. Therefore, the only perspective way of products’ competitiveness is innovations, in the first place in the areas where there are many resources and opportunities. Agriculture is one of such most important strategic directions of Ukrainian economy. At the same time agriculture is the supporting foundation for the development of many other types of activity and it can substantially influence the development of Ukrainian economy on an international scale. The paper dwells on the nature, features and problems of implementation of innovations in the agriculture of Ukraine. The features of AIS innovation processes in current conditions are defined. Main problems and obstacles to agriculture innovative development in Ukraine are outlined. The authors emphasize the following factors of low innovation activity of agricultural entities: direct attitude of contemporary entrepreneur to innovation processes and understanding of their role in achieving success; lack of state assistance; insufficiency of legislative basis of its provision in Ukraine. Currently Ukrainian agricultural enterprises have a huge capacity for operation at competitive markets as equal partners of global agricultural leaders. Available resources and natural-climate conditions are among their factors of success. However, fast development of technologies dictates new activity conditions to strengthen and improve their positions through innovations. Despite the range of advantages, Ukrainian agro-industrial producers lag significantly behind the advanced innovations and developments in the world. However, there are some examples of successful innovative agri-food companies. Major deterrent factors that cause the low innovativeness of agricultural entities are direct attitude of contemporary entrepreneur to innovation processes and understanding of their role in achieving success, lack of state assistance and insufficiency of legislative basis of its provision in Ukraine. 

innovations, technologies, agriculture, innovative activity, agro innovations