The article defines the main drivers of global industrial change in the context of behavioral economics. The author analyzes the literary sources and highlights the positive and negative consequences of the introduction of innovative technologies created in the course of the fourth industrial revolution. The essential features and content of the fourth industrial revolution as the driving force of the development of the world economy and economy of Ukraine are considered. The essence of the changes taking place in Ukraine and in the world in the conditions of globalization is analyzed. The possibilities of structural changes of the national economy in the conditions of the fourth industrial revolution are estimated. The obtained results develop the theory of innovative management in the part of the formation of the preconditions for managing the choice of strategies of innovative development in the conditions of the fourth industrial revolution. Possible directions of business development for Ukrainian enterprises are offered on the basis of evaluation of the main tendencies of development of the world economic system. The results of their systematization can be used as the basis for the formation of an information base for identifying the priority directions of innovation development. Further research should be aimed at forming of a mechanism for ensuring the social and economic development of Ukraine in the conditions of the fourth industrial revolution. The paper proves that for the development of the digital economy of Ukraine it is necessary to start a large-scale digitalization of all branches as soon as possible, investing the most in the development of digital infrastructure, innovations and modern technologies. Therefore, every effort should be made to ensure the success of Ukrainian innovation companies and those who invest in Ukraine. 

behavioral economy, industrial changes, global development