Collection SEPSPU -- sep2018.03.140

UDC 330.8; JEL B10, B20, B24, B30, B41
Yakhno, T., & Shymanovska-Dianych, L. (2018). Teoriyi dobrobutu yak teoretychne pidgruntya dlya vyznachennya sutnosti suchasnoho spozhyvchoho rynku [Theories of welfare as a theoretical basis for determining the essence of the modern consumer market]. In Sotsial'no-ekonomichni problemy suchasnoho periodu Ukrayiny [Socio-Economic Problems of the Modern Period of Ukraine]: Vol. 131 (3) (pp. 140-146). Retrieved from http://ird.gov.ua/sep/doi/sep2018.03.146. [in Ukrainian].
Sources: 21

Authors

Yakhno Tetyana Petrivna

Ph.D. of Economics, Associate Professor

Associate Professor of the Department of international economic relations of the Faculty of International Economic Relations of the Lviv University of Trade and Economics

Contacts: tetis74@gmail.com

Webpages:

Shymanovska-Dianych Lyudmyla Mykhaylivna

Doctor of Economics, Professor

Professor of the Department of management of the Poltava University of Economics and Trade

Contacts: ludad5846@gmail.com

Webpages:

Resume

The article focuses on the consideration of theories of welfare, as a theoretical basis for determining the essence of the modern consumer market. This is due to the fact that in the scientific researches of the last decades the problem of the historicism of the economy, in particular the market, is considered in the context of the correlation between the industrial and post-industrial epochs, but given that the market (like capitalism) is a tribal sign of industrial civilization in the first place, it is proved that none of the available social theories is suitable for explaining the new post-civilizational relations, it is argued that the science of a post-industrial society is only beginning, and consumption and welfare are two essentially related socio-economic phenomena. According to this, the development of the consumer market is the most important factor in the welfare of both individuals and society. In turn, the welfare theory relating to the study of methods of organizing economic activity, aimed at maximizing wealth, which is a necessary condition for the development of both a separate socio-economic system and society as a whole. The purpose of this article is to study the welfare theories and determine their contribution to the formation of the essence of the modern consumer market. It is proved that the process of forming theories that tried to reveal the essence of well-being, to reveal the mechanism of its creation, occurred within and under the influence of a certain socio-philosophical position that accompanied specific socio-economic conditions of social development. In addition, it was found that at the present stage of economic development, society is moving from the desire to acquire material goods in order to satisfy material needs to the desire for self-expression. This indicates that the needs of modern man are constantly expanding. Now there is a transition from the need to meet the physiological needs for aesthetic and spiritual, which indicates changes in the system of values of society. The transition from permanent to higher needs testifies to the transformation of the consciousness of society members, requires the development of a new approach to the study of processes and phenomena, in particular economic ones, because the traditional scientific approach can not explain the laws of the development of intellectual society. Analysis of the opinions and statements of scientists, leading economists, philosophers showed that despite the popularity of welfare theories, they require improvement and further development.

Keywords:

well-being, consumption, consumer market, theories, post-material needs

References

Blaug, M. (1994). Ekonomicheskaya mysl v perspektive [Economic theory in retrospect]. Moscow: Delo-LTD. [in Russian].
Buchanan, J. M. (1997). Konstitutsiya ekonomicheskoy politiki: sochineniya [The Constitution of Economic Policy: Writings]. In Nobelevskiye laureaty po ekonomike [Nobel laureates in economics] (Translated from English): Vol. 1 (pp. 23-32). Moscow. [in Russian].
Wallerstein, I. (2004). Konets znakomogo mira: Sotsiologiya XXI veka [The end of the familiar world: Sociology of the XXI century]. Moscow: Logos. [in Russian].
Halchynskyy, A. S. (2010). Ekonomichna metodolohiya. Lohika onovlennya [Economic methodology. Logic of upgrade] (Course of lectures). Kyiv: Adef-Ukraine. [in Ukrainian].
Hlubish, L. Ya. (2016). Evolyutsiya naukovykh pohlyadiv na zmist teoriyi dobrobutu ta yiyi spetsyfika na suchasnomu etapi sotsial’no-ekonomichnykh vidnosyn [Evolution of scientific views on the content of the theory of the state of balance and its specificity at the present stage of socio-economic relations]. In Naukovyy visnyk Uzhhorods’koho universytetu. Seriya: Ekonomika [Scientific Bulletin of Uzhhorod University. Series: Economics]: Vol. 6 (1) (pp. 58-63). [in Ukrainian].
Hukalova, I. V. (2006). Umovy, sposib, riven’ ta yakist’ zhyttya naselennya: spivvidnoshennya ponyat’ [Conditions, method, level and quality of life of the population: correlation of concepts]. Visnyk Dnipropetrovs’koho universytetu imeni Alfreda Nobelya. Seriya: Pedahohika i psykholohiya – Bulletin of Dnipropetrovsk University. Series: Economics, 10, 67-78. [in Ukrainian].
Drazhnytsya, S. A. (2013). Dobrobut naselennya Ukrayiny: problemy ta shlyakhy yikh vyrishennya [The welfare of the population of Ukraine: problems and their solutions]. Universytets’ki naukovi zapysky – University Scientific Notes, 2, 303-309. [in Ukrainian].
Yevtushevska, O. V. (2015). Osoblyvosti spryynyattya dobrobutu u sekulyarnomu suspil’stvi [Peculiarities of the perception of welfare in a secular society]. Efektyvna ekonomika – Effective Economy, 5. Retrieved from http://www.economy.nayka.com.ua/?op=1&z=4046. [in Ukrainian].
Zherebin, V. M., & Romanov, A. N. (2002). Uroven' zhizni naseleniya: osnovnyye kategorii, kharakteristiki i metody otsenki [The standard of living of the population: the main categories, characteristics and methods of assessment]. Moscow: UNITI. [in Russian].
Keynes, J. M. (1993). Obschaya teoriya zanyatosti, procenta i deneg [The general theory of employment, interest and money]. Petrozavodsk: Petrokom. [in Russian].
Marshall, A. (1993). Principy ekonomicheskoy nauki [Principles of economics]. Moscow: Progress. [in Russian].
Melnychenko, O. A. (2011). Geneza pohlyadiv naukovtsiv na rol’ derzhavy v pidvyshchenni rivnya dobrobutu naselennya [Genesis of the views of scientists on the role of the state in raising the welfare of the population]. In Teoriya ta praktyka derzhavnoho upravlinnya [Theory and Practice of Public Administration]: Vol. 2 (pp. 14-21). [in Ukrainian].
Melnyk, A. F. (Ed.), Vasina, A. Yu., Zhelyuk, T. L., & Popovych, T. M. (2011). Natsional’na ekonomika [National economy] (Manual). Kyiv: Knowledge. [in Ukrainian].
Pigou, A. C. (1985). Ekonomicheskaiya teoriya blagosostoyaniya. [Economic theory of welfare]. Moscow: Progress. [in Russian].
Ponomarenko, V. S., Kyzym, M. O., & Uzunov, F. V. (2003). Riven’ i yakist’ zhyttya naselennya Ukrayiny [Level and quality of life of the population of Ukraine]. Kharkiv: INZHEK. [in Ukrainian].
Safiullin, A. R. (2007). Ekonomika blagosostoyaniya. Teoriya i praktika [Welfare economy. Theory and practice]. Ulyanovsk: UlGTU. [in Russian].
Sen, A. K. (1998). Mozhlyvist’ suspil’noho vyboru [The possibility of public choice]. Nobel laureates: website. Retrieved from http://nobel.org.ua/images/ laureats/6/1998/sen.pdf [in Ukrainian].
Yudin, B. G. (2002). Chelovecheskiy potentsial Rossii: intellektual'noye, sotsial'noye, kul'turnoye izmereniye [Human potential of Russia: intellectual, social, cultural dimension]. Moscow: Institut cheloveka RAN. [in Russian].
Schumpeter, J. A.(2001). Istoriya ekonomicheskogo analiza [History of economic analysis]. Vol. 1. SPb: Economic School. [in Russian].
Erhard, L. (2001). Blagosostoyaniye dlya vsekh [Welfare for all] (Translated from German). Moscow: Delo. [in Russian].
Sen, A. K. (1993). Capability and Well-being. In M. Nussbaum, A. K. Sen, Quality of Life. Oxford: Clarendon Press.