Journal
УКР   ENG
Socio-Economic Problems
of the Modern Period of Ukraine
   



Collection SEPSPU -- sep2018.06.105

Repository of Institute of Regional Research Repository of Vernadsky Library UDC 338.484.2:001.895; JEL О03, Z32
Shymanovska-Dianych, L. (2018). Sutnist' i spetsyfichni osoblyvosti vprovadzhennya innovatsiynoho napryamu rozvytku u sferi turyzmu [Essence and specific features of implementation of innovative directory of development in the field of tourism]. In Sotsial'no-ekonomichni problemy suchasnoho periodu Ukrayiny [Socio-Economic Problems of the Modern Period of Ukraine]: Vol. 134 (6) (pp. 105-109). Retrieved from http://ird.gov.ua/sep/doi/sep2018.06.109. [in Ukrainian].
Sources: 12

Authors



Shymanovska-Dianych Lyudmyla Mykhaylivna

Doctor of Economics, Professor

Professor of the Department of management of the Poltava University of Economics and Trade

Contacts: ludad5846@gmail.com

Webpages:

Resume

Nowadays the mechanism of innovations management is one of the weak segments of organizational-economic mechanism of national economy regulation in Ukraine. In market economy conditions innovations are supposed to promote intensive economy development, secure accelerated introduction of most recent achievements of science and technology in production, provide extensive meeting of consumers’ demand for various high quality and competitive products and services. Innovations should play especially important role in the tourism sphere, because global practice shows that tourism industry is second only to extraction and processing of gas and oil by the profitability and dynamics of development. The article focuses on the exceptional importance of tourism development, for the whole world economy, and for the Ukrainian economy in particular. And given that the current conditions of fierce competition, economic and political instability require the tourist industry to adapt constantly to rapidly changing external conditions, and the ever-increasing needs and demands of tourists, as well as the saturation of the tourist market and require tour operators to constantly seek new types of tourist products, opening new directions, etc., it is possible to state the necessity of introducing an innovative direction of development of the tourist industry and the actual choice of the subject for research. Innovations in the field of tourism have been shown to be aimed primarily at the formation of a new tourism product, new approaches in marketing activities, as well as the application of new management methods using IT technologies. In addition, the paper emphasizes that it is necessary to understand that innovations in tourism, technology, economics, management and social sphere are interrelated, and in order to introduce innovations in the field of tourism, changes need to be made in other areas as well. The transition to innovation in the tourism industry is a complex process involving both citizens-consumers of services and government agencies, as well as travel agencies and enterprises of the tourist industry, whose activities are governed by regulations in the field of tourism and innovation activities.

Keywords:

tourism, innovations, innovative direction of development, tourist sphere of activity, tourist services

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