UDC 332.155:634.735(477); JEL O13, Q18
Yanyshyn, Y., Markiv, H., Sodoma, R., & Kohut, M. (2021). Ekonomichna efektyvnist' vyroshchuvannya lokhyny v sil's'komu hospodarstvi Ukrayiny [Features of doing blueberry business in Ukraine]. In Sotsial'no-ekonomichni problemy suchasnoho periodu Ukrayiny [Socio-Economic Problems of the Modern Period of Ukraine]: Vol. 150 (4) (pp. 15-21). DOI: https://doi.org/10.36818/2071-4653-2021-4-3. [in Ukrainian].
Sources: 10

Authors



Yanyshyn Yaroslav Stepanovych

Ph.D. of Economics

Director of the Representation "Old Polish Higher School in Kielce" in Lviv

Contacts: yanyshynyaroslav@gmail.com

Webpages:

Markiv Halyna Vasylivna

Ph.D. of Economics, Associate Professor

Associate Professor of the Department of finance, banking and insurance of the Faculty of management, economics and law of the Lviv National Agrarian University

Contacts: g_mark@ukr.net

Webpages:

Sodoma Ruslana Ivanivna

Ph.D. of Economics, Associate Professor

Associate Professor of the Department of law and management in the field of civil protection of the Lviv State University of Life Safety

Contacts: sodomaruslana@gmail.com

Webpages:

Kohut Maryana Volodymyrivna

Ph.D. of Economics

Associate Professor of the Department of international economic relations and marketing of the Faculty of management, economics and law of the Lviv National Agrarian University

Contacts: maryana.kohut1990@gmail.com

Webpages:

Resume

The article presents the results of the research of fruit and berry market in Ukraine. The main aspects of its functioning are determined. The list of material required for blueberry planting, technological equipment for drip irrigation system, plant protection system is offered. The international production and sale experience of fruit and berry products is presented. Recommendations for determining promising areas of market development of the fruit and berry products in Ukraine are formulated. The need for labor resources, costs in the project farm is given. Packing schemes of berries are suggested. The SWOT-analysis was carried out and the strengths and weaknesses of competitors in the blueberry trade were identified. The efficiency of berry business by farmers, personal farms is based on the concentration and intensification of agricultural production. In this regard, determining the priority of economic efficiency of blueberry production has a particular importance, which determines the relevance of the chosen topic.

Keywords:

blueberries, economic efficiency, exports, imports, sales, fruit and berry products

References


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