The article examines the problems and prospects of implementing the ‘green’ transformation of coal micro-regions of the Ukrainian-Polish borderland. The purpose of the study is to identify key challenges and threats to micro-regions in the context of economic decarbonization, as well as to identify ways to intensify the processes of equitable transformation, taking into account European standards and strategies. The article identifies the characteristic features of the socio-economic status of coal micro-regions, among which the key ones are the dependence of economies on the extractive industry, low innovation activity and limited employment in high-tech sectors. It is revealed that the transformation processes are accompanied by such challenges as job losses, loss of financial capacity of communities and limited integration into new economic models. The article outlines the directions of preserving the level of economic development of micro-regions of the Ukrainian-Polish borderland in the context of closure of coal enterprises: diversification of economic activity, development of renewable energy sources, improvement of mechanisms of state support and attraction of international resources.
Lviv-Volyn Coal Basin, just transformation of coal micro-regions, territorial communities, coal mining and energy enterprises, mine closures, war
The article focuses on the implementation of the 2021–2027 State Strategy for Regional Development of Ukraine under martial law. The first period of this strategy, 2021-2023, is analyzed, with 2024 also examined in some aspects. In general, the 2021-2027 State Strategy for Regional Development is being implemented in conditions of constant adaptation to the challenges of war, with an emphasis on decentralization, digitalization, and European integration. Progress in local strategic planning and the implementation of digital tools is encouraging, but the large-scale socio-economic consequences of the war and data problems require constant attention and international support. The analysis of the 2021-2027 State Strategy for Regional Development clearly demonstrates that this document is not just a formal plan, but a living, adaptive tool that has had to undergo radical transformation in response to the greatest challenge in the modern history of Ukraine – a full-scale invasion. The initial ambitious goals aimed at strengthening regional cohesion and competitiveness have been supplemented and largely reoriented towards recovery, security, and preservation of human capital. The first stage of the Strategy’s implementation (2021-2023) showed initial successes in the development of infrastructure and the social sphere, but it was from 2022 that its implementation entered the phase of crisis response and strategic adaptation. This underlines the flexibility of government approaches to regional policy, which is critically important in conditions of uncertainty. Thus, the degree of implementation of the 2021-2027 State Strategy for Regional Development is partial and largely adapted. The initial goals were achieved only fragmentarily, and from 2022 onwards, the focus shifted towards ensuring security conditions, recovery, integration of IDPs, reintegration of veterans, and further development of the institutional and financial capacity of local governments in the context of war and post-war reconstruction. The key will be not only identifying new priorities, but also creating effective mechanisms for their implementation in the face of limited resources and constant challenges. Ukraine has a unique chance to build better and more resilient regions, using international support and its own capabilities.
regional policy, state strategy for regional development, monitoring of regional development, state fund of regional development, martial law, post-war restoration of territories
The article addresses the issues of ensuring the coherence between strategic and spatial planning of agglomeration development as a factor in the efficiency of the territorial and functional regional development policy in current conditions. Based on the retrospective analysis, it outlines the nature and features of the establishment of institutional and legal frameworks for agglomeration development. The article shows that Ukraine has yet to develop regulatory and legal frameworks governing the legitimacy and functioning of agglomerations, as well as a consensus-based approach to planning their development. There are significant challenges in the comprehensive analysis of agglomeration processes caused by the absence of official data on already formed and potential agglomerations. The author reveals that, being a real geospatial state regional policy entity, an agglomeration a priori appears as a holistic integrated entity: a system of interrelated documents of strategic planning and state regional policy implementation; a system of urban planning documentation, land management documentation, and investment programmes for settlement and territory development; and a system of budgetary planning. The article argues for the need to legislate the mandatory development of the Concept of Integrated Development and its implementation in the list of strategic planning documents for state regional policy. The formation and implementation of the Concept of Integrated Development in the context of full-scale war in Ukraine should be viewed as a tool of national importance for the balanced creation of new conditions for sustainable socio-economic development within agglomerations, cooperation between communities in addressing issues related to the livelihoods of the population, and the functioning of the national economy as a whole. The author develops a mechanism for institutional and legal legitimisation of the Concept of Integrated Development of Territorial Communities as a mandatory component of the subsystem of strategic planning documents for state regional policy and the basis for the coordinated development of spatial, socio-economic, and budget planning documents, particularly in the context of targeted management of the processes of agglomeration formation and development. Recognition of the strategic importance of agglomerations in Ukraine and implementation of their legal personality should also become a separate component of the update of the General Scheme of Territorial Planning of Ukraine.
agglomeration, integrated development of agglomerations, strategic and spatial planning, ensuring coherent planning
The article examines the theoretical and practical aspects of the institutional framework for public investment in Ukraine as a key instrument of state economic policy aimed at stimulating economic growth, modernizing infrastructure, and improving the quality of life of the population. It analyzes the current regulatory framework, organizational mechanisms, and institutional structures that shape the environment for the implementation of state investment programs at the central and regional levels. The research considers the main functions of public investment management, in particular: planning (defining strategic goals, forming investment priorities, developing state and regional development programs), organization (creating and coordinating the work of institutions responsible for project implementation), motivation (providing incentives for the effective participation of all stakeholders, including private partners), control (systematic monitoring and evaluation of the effectiveness of investment resources, auditing), and regulation (adjusting policies and projects to reflect changes in the external and internal environment). Key problems affecting the effectiveness of the institutional mechanism are identified, in particular the fragmentation and instability of the legislative framework, the lack of a unified strategic approach, insufficient coordination between central and local authorities, the low level of integration of management decisions, and the limited nature of modern tools for monitoring and evaluating the results of investment activities. Particular attention is paid to the study and generalization of European practices of public investment management. The possibilities of adapting these practices to Ukrainian conditions, taking into account the specifics of the economic and legal environment, are analyzed. The article suggests directions for improving the institutional framework for public investment in Ukraine, which provide for the harmonization of national legislation with EU standards, strengthening the institutional capacity of authorities, introducing uniform standards for investment project management, expanding the use of public-private partnerships, increasing the transparency of procedures, and strengthening the role of strategic planning at all levels of management. The results of the research can be used in the process of forming and implementing public investment policy, developing socio-economic development programs, improving mechanisms for monitoring the effectiveness of public investments, as well as in scientific and analytical activities to develop recommendations for achieving sustainable development goals in Ukraine.
public investment, institutional framework, public investment, institutions, investment policy, regulatory framework, investment management
The article considers the main development problems of the Ukrainian economy’s energy sector. Particular attention is paid to the improvement of public administration in this area. The priority management problems and tasks for the modernization of the Ukrainian energy sector in the context of the European integration prospects are identified. The need to improve the regulatory mechanism for stimulating the development of the energy market is emphasized. Priority measures to improve the efficiency of management decisions of state authorities and local self-government bodies are outlined. The importance of involving civil society institutions in the development of strategic and operational decisions is revealed. The article suggests involving community representatives in improving the system of quality control of energy resources and compliance with the rules of fair competition in the Ukrainian energy market. Significant attention is paid to the introduction of innovations in the energy sector of Ukraine by improving the quality of public administration. In particular, a number of important institutional changes are proposed to adapt the current system of public administration of the Ukrainian energy sector to modern EU standards. The article focuses on the decarbonization of the domestic economy in the context of Ukraine’s commitments to the EU and substantiates the expediency of decentralizing the management of the energy sector of the Ukrainian economy with simultaneous strengthening of the role of renewable energy sources in its functioning and development. The article considers the feasibility of implementing joint projects with partners from EU member states aimed at attracting investment and grant resources to modernize the Ukrainian energy sector at the post-war stage of its development. In the current circumstances, it is recommended that the authorities' primary efforts should be directed to educational, informational, and advisory work with the population. The main areas of its implementation include the promotion of energy efficiency and the dissemination of knowledge about the role of energy management. Embodiment of the modern energy-efficient technologies in housing and communal services, as well as promotion of new technological solutions based on active introduction of renewable energy sources in various sectors of the Ukrainian economy, are no less important.
energetics, public administration, post-war modernization, European integration, institutional transformations
The article examines the militarization of the economies of leading countries as a key factor in structural shifts in the global economy in the context of global transformations. It reveals the peculiarities of the militarization policies of the US, China, and the European Union, with an emphasis on fiscal burden, defense budget structure, growth rates, and institutional architecture. The leadership of countries in terms of military spending is analyzed. The structural and functional characteristics of the militarization policy of leading centers of geo-economic power are outlined, in particular the dynamics of defense spending, its share in GDP, and key growth factors. Three models of militarization are identified: the American model, with a high innovative component and global military presence; the Chinese model, with a concept of military-civilian integration; and the European model, which is fragmented but modernization-oriented. The article presents generalized macroeconomic characteristics of the militarization policies of leading countries in 2024. The article pays particular attention to the functioning of the military-industrial complex as an indicator of technological potential and a component of economic security. It proves that the military-industrial complex is an indicator of the technological capacity of countries, and the level of investment in R&D determines their position in global value chains. Particular attention is paid to comparing the growth rates of defense budgets. The article shows that defense innovations stimulate the development of high-tech production and the formation of competitive advantages of countries. In the context of growing global instability and the transformation of security priorities of the world's leading economies, different models of militarization are demonstrated, which are reflected in fiscal policy, the structure of innovative development, and geo-economic strategies. The article concludes that the militarization of the economy in the 21st century is becoming a tool for ensuring economic security, geo-economic influence, and technological leadership.
global transformations, militarization of the economy, defense spending, military-industrial complex, world economy, national economies, economic competition, innovation, technological leadership, European Union, economic security
The article analyzes the transformation processes in the commodity and geographical structures of Ukrainian exports during the war. It shows that commodity exports serve as a key indicator of the state’s macroeconomic stability during wartime. The author notes that the dynamics of the share of commodity exports in Ukraine’s GDP demonstrate a consistent decline from 2021 to 2023, with partial recovery in 2024. The presence of deep structural imbalances in the dynamics of commodity exports caused by declining global demand, infrastructure destruction, and disruption of logistics chains is confirmed. Key trends in the export dynamics of individual goods are identified, including the preservation of a high share of agri-food products, a reduction in the export of mineral products, and stabilization in the wood processing segment. A significant decline in chemical exports accompanied by signs of recovery, indicating the sector's adaptive potential, is emphasized. The reduction in exports of ferrous and non-ferrous metals and related products, as well as in the machine-building sector, is detected. The article finds that the geographical structure of Ukraine’s exports has undergone significant changes in favor of western regions and the capital, alongside a contraction of export activity in the East and South. The loss of positions by southern regions due to the destruction of port infrastructure is revealed. A shift in export geography toward EU countries, particularly Poland, Spain, and Germany, accompanied by a decrease in trade volumes with China, is identified. The growing role of Romania as an alternative logistics partner is emphasized. New prospects for cooperation with Italy and the Netherlands are outlined. The article shows that foreign economic activity is being shaped by flexible logistics strategies. The potential of machine-building exports as a driver of recovery is revealed. The need to transition from a raw-material to a technological export model is emphasized. The importance of institutional support for structural transformation is underlined. The formation of new sustainable export directions as a strategic priority for Ukraine’s post-war recovery is confirmed.
The article considers current issues of development of the forestry complex in the Carpathian region and its role in supporting local socio-economic systems. The transformation processes in the forestry complex of the Carpathian region have caused significant changes in approaches to forest management and the wood market functioning. The stages of transformation of the forestry complex and its current state are analyzed considering such indicators as the number of business entities involved, the number of employees and the volume of forestry products sold. The article shows, in particular, that in the period 2019-2023, the number of business entities and the number of people employed by them had a gradual tendency to decrease, with a significant drop of individual indicators in 2023, which was caused primarily by such factors as full-scale hostilities on the territory of Ukraine that impacted the processes of mobilization and migration of the workforce, as well as the reforming and optimizing the forestry management system in Ukraine, and changes in the market of unprocessed roundwood. At the same time, during this period, an increase in product sales was observed, which was primarily caused by a significant increase in prices for forestry products. The research made it possible to identify the strengths and weaknesses of the forestry complex of the Carpathian region, which are worth highlighting at the current stage, as well as the main risks and opportunities. The important role of forestry in supporting the local economy and its place in the formation of the strategy for the socio-economic development of the Carpathian region are substantiated. The main environmental threats associated with the intensification of forest use are identified and the need to consider the environmental component in the process of forest use for the needs of the local economy and compliance with the requirements for environmental safety is emphasized. Ways to solve these problems are proposed, which consist in finding compromises between positive and negative trends in the development of the forestry sector, strengthening state and public control in the implementation of regional forest and environmental policy, involving a wide range of stakeholders in the processes of decision-making, and strengthening ecological safety of the region.
The study reviews and critically evaluates the approaches used to assess intersectoral linkages. The study concludes that modernizing intersectoral analysis through methodological diversification is crucial for producing relevant, multidimensional policy insights. The integration of classical transparency with modern complexity enhances the capacity to assess structural changes and to formulate evidence-based strategies in an increasingly interconnected and volatile global economy. The article presents a comparative table of methods and discusses their use by international organizations (e.g., OECD, UNCTAD, EU Commission), national governments, and academic researchers. Special attention is given to how these tools have been adapted in Ukraine and other emerging economies for regional planning, industrial policy, and evaluating the socio-economic impacts of green transition policies. The study concludes that modernizing intersectoral analysis through methodological diversification is crucial for producing relevant, multidimensional policy insights. The integration of classical transparency with modern complexity enhances the capacity to assess structural changes and to formulate evidence-based strategies.
In a world of swift digital transformations, the global market is seeing notable structural shifts. This applies not only to novel technologies, but also to how brands engage with their consumers. Artificial intelligence (AI) and big data analytics are at the heart of this change. With these instruments, companies can analyze consumer behavior more profoundly and precisely, considering the cultural and behavioral traits of diverse audiences worldwide. This allows them to hone their marketing strategies and cultivate a strong emotional bond between the consumer and the brand. The article aims to identify and examine the opportunities that artificial intelligence and big data technologies offer to boost the efficacy of brand communication within the international market. The article reviews theoretical approaches to constructing brand communication in the global market, considering digital transformation, specifically concentrating on the concept and function of brand communication. The key models of brand communication are assessed. The potential of employing artificial intelligence to develop and manage brand communications is examined. The role of big data in making communication decisions, encompassing audience segmentation, analysis of consumer behavior, and content adjustment to cultural specificities is identified. Particular attention is given to the integration of AI and Big Data into a brand’s global communication plan. The pros and cons associated with incorporating AI and Big Data into brand communication strategies, including ethical and legal aspects, are outlined. The article suggests constructing brand communication centered on artificial intelligence and big data, and offers suggestions for brands on the effective application of digital technologies in communicating with consumers on a worldwide scale. Via artificial intelligence and data analytics, brands can ensure a consistent customer experience throughout all stages of interaction. This starts with social media and expands all the way to physical points of sale, which in turn helps to boost customer loyalty and satisfaction. Analytics of behavioral, demographic, and contextual data allows for precise segmentation, recognizing consumer needs, and predicting market trends. This produces the conditions for brands to more effectively tailor content to the cultural and regional attributes of their audience.
artificial intelligence, big data, consumer behavior, audience segmentation, brand communication, integration, digital channels, globalization, communication strategy, omnichannel
The aim of the article is to analyze the current state and prospects for the development of cashless payments in Poland. The study uses empirical data, in particular statistics from the National Bank of Poland, to identify trends and estimate forecasts for selected indicators illustrating the dynamics of non-cash transactions. As part of the analysis, trends and forecasts for 2020-2022 were estimated for the following variables: the number of debit and credit cards in circulation on a quarterly basis (1999-2019), divided into two sub-periods: up to 2009 and from 2010 onward, the value of transactions carried out with payment cards (1999-2019), including a forecast up to 2022, the value of ATM withdrawals in Poland (2004-2019) and abroad (2004-2019), including forecasts for 2020-2022. The application of econometric tools in the analysis makes it possible to highlight a research gap in the field of quantitative modeling of processes related to the development of cashless payments — an area still insufficiently explored in the literature. The results confirm the dynamic and systematic growth of cashless payments in Poland, accompanied by a simultaneous decline in the dynamics of cash transactions. The analysis is based on the estimation of trends and forecasts for selected indicators for 2020-2022, which enables a comparison of model predictions with currently available empirical data. This, in turn, allows for the verification of forecasting assumptions and the assessment of the pace of development of cashless payments in Poland. The article serves as a starting point for further research on the development of non-cash payments in Poland, especially in the context of applying quantitative methods that support trend identification and forecast formulation. Thanks to the availability of actual statistical data for the years 2020-2022, it is now possible to empirically verify the validity of assumptions and the accuracy of forecasting models, which significantly enhances the cognitive value of the conducted analyses. The article analyzes the current state and prospects of cashless payments in Poland using empirical data, particularly statistics from the National Bank of Poland. The study identifies trends and produces forecasts for 2020-2022 across several indicators: the number of debit and credit cards in circulation (1999-2019), the value of card transactions (1999-2019, with projections to 2022), and ATM withdrawals in Poland and abroad (2004-2019, with forecasts to 2022). By applying econometric methods, the research highlights a gap in quantitative modeling of processes related to cashless payments, a field still underexplored in the literature. The findings confirm dynamic growth in non-cash transactions alongside a decline in cash-based operations. Comparing model predictions with observed data for 2020–2022 allows for the verification of assumptions and the assessment of Poland’s payment trends. The study serves as a foundation for further research, particularly in advancing quantitative approaches to forecasting cashless payment development.
non-cash transactions, electronic payments, forecasting, Poland, payment system
In a world of swift digital transformations, the global market is seeing notable structural shifts. This applies not only to novel technologies, but also to how brands engage with their consumers. Artificial intelligence (AI) and big data analytics are at the heart of this change. With these instruments, companies can analyze consumer behavior more profoundly and precisely, considering the cultural and behavioral traits of diverse audiences worldwide. This allows them to hone their marketing strategies and cultivate a strong emotional bond between the consumer and the brand. The article aims to identify and examine the opportunities that artificial intelligence and big data technologies offer to boost the efficacy of brand communication within the international market. The article reviews theoretical approaches to constructing brand communication in the global market, considering digital transformation, specifically concentrating on the concept and function of brand communication. The key models of brand communication are assessed. The potential of employing artificial intelligence to develop and manage brand communications is examined. The role of big data in making communication decisions, encompassing audience segmentation, analysis of consumer behavior, and content adjustment to cultural specificities is identified. Particular attention is given to the integration of AI and Big Data into a brand’s global communication plan. The pros and cons associated with incorporating AI and Big Data into brand communication strategies, including ethical and legal aspects, are outlined. The article suggests constructing brand communication centered on artificial intelligence and big data, and offers suggestions for brands on the effective application of digital technologies in communicating with consumers on a worldwide scale. Via artificial intelligence and data analytics, brands can ensure a consistent customer experience throughout all stages of interaction. This starts with social media and expands all the way to physical points of sale, which in turn helps to boost customer loyalty and satisfaction. Analytics of behavioral, demographic, and contextual data allows for precise segmentation, recognizing consumer needs, and predicting market trends. This produces the conditions for brands to more effectively tailor content to the cultural and regional attributes of their audience.
УКР
