The paper explains the relevance of the research of market capacity forming at regional food market. The author emphasizes that food enterprises play an important role in creation of value chains providing the whole technological cycle of agricultural raw materials processing and are active participants in foreign trade of a country. In order to evaluate consumer capacity of regional market of food products, it is important to not only predict the realization of its entities’ opportunities but also to find the interrelation between the factors of socio-economic development of the region and market consumer capacity. The impact of the range of factors on consumer capacity of food products market in Lvivska oblast is analyzed. The impact of the factors of stimulating and disincentive nature on consumer capacity of the region under research is analyzed based on the methods of economic-mathematical modeling, in particular the equation of linear multiple regression. The results of regression modeling confirm the dominating impact of the level of regions’ economic development, consumer prices for food and changes in households’ incomes on the volumes of realized food products in Lvivska oblast. They also confirm the disincentive impact of imports on the development of food market in the region. The dependence of the market under research on the imports of food products can be explained by geographic location of the region and disincentive price policy regarding the domestic products. The research revealed the range of factors that do not impact the consumer capacity of the food market in Lvivska oblast. The author emphasizes that consideration of these factors is important in the view of possible relevance of decisions made regarding the strengthening and elimination of their impact. For Lvivska oblast, they are average wages, population, aggregate consumer expenses of households and change in the volumes of households’ expenditures. Such situation proves the importance of price policy at the market of food products of the region in case that the share of food expenditures in the structure of consumer expenditures of households remains the dominating one. 

regional market, food industry, internal consumer market, consumer capacity