UDC 330.44; JEL D01, M10, Q02
Yakhno, T. P. (2023). Osnovni metody stratehichnoho upravlinnya tovarnymy potokamy na vnutrishn'omu rynku [Вasic methods of strategic management of commodity flows in the domestic market]. In Sotsial'no-ekonomichni problemy suchasnoho periodu Ukrayiny [Socio-Economic Problems of the Modern Period of Ukraine]: Vol. 162 (4) (pp. 30-34). DOI: https://doi.org/10.36818/2071-4653-2023-4-5 [in Ukrainian].
Sources: 9

Authors



Yakhno Tetyana Petrivna

Doctor of Economics, Associate Professor

Professor of the Department of international economic relations of the Faculty of International Economic Relations of the Lviv University of Trade and Economics; Senior Researcher of the Department of problems of the real sector of regions' economy of the Dolishniy Institute of Regional Research of NAS of Ukraine

Contacts: tetis74@gmail.com

Webpages:

Resume

The internal market as a factor in the efficiency of reproduction processes is an effective engine for other branches of the national economy. With the help of the mechanism of supply and demand coordination, the market provides effective business relations. However, today the functions of market self-regulation are necessarily combined with the functions of the state regulation mechanism. Considering today’s problems, the regulation of the consumer market should be carried out according to a three-level system: at the central level, at the level of regions, and at the level of local governments. At each level, appropriate structural subdivisions with their specific tasks and functions should be created. The main task of society in regulating the consumer goods market is to optimize the circulation of goods. It is obvious that the lack of an effective mechanism is a serious destructive factor in the development of the sphere of consumer circulation in the modern economy. At the present stage, strategic planning is one of the principal management functions and in no way can be overlooked by either practitioners or scientists. From various aspects of planning (operational, current, prospective), the majority of experts now pay maximum attention to the prospective one, which is based on models of the enterprise development strategy in the conditions of the changing external and internal environment. The strategy is implemented in the context of the organization’s mission, and its fundamental objective is to ensure that the mission is connected with the organisation’s main goals in the changing economic environment. A person is always a potential creator of the necessary conditions for the evolution of society, and such action is determined through the mechanisms of consumption. Therefore, consumption should be considered as a process of satisfying needs with material and spiritual goods, which generates motivation to work, involves the use of the social product of certain needs, and is the final sign of social reproduction. The article examines the theoretical foundations of methods of strategic management of commodity flows at the micro level. The tasks of forming an organizational and economic mechanism for managing commodity flows (macro level), which provides the optimal variant for the movement of goods are defined. A mathematical description of the general equilibrium is presented. The basic methods of managing intra-production commodity flows at the micro level are formulated. The authoritarian solution of the rationing mechanism is substantiated, and the difficulties of implementing the rationing mechanism are outlined.

Keywords:

commodity flows, rationing mechanism, strategic planning, consumer demand

References


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