In the current conditions of economic development of the tourist industry, flexibility and mobility of the market situation, the pace of technological changes and the formation of institutional support for the innovative development of tourist enterprises is of particular importance. Efficient innovative activity and progressive innovative development of modern is carried out on system foundations of structural changes and transformations as well as the complex of instritutional maintenenace of the changes. The nature of institutional maintenance of tourist enterprises’ innovative development lies in creation and development of necessary innovative institutes at an enterprise, i.e. functional divisions on innovative activity, regulative provision of an enterprise that outlines normative, conceptual and legal foundations of enterprise’s and its employees’ innovative activity and defines the innovative strategy of tourist enterprise regarding the external environement and market. The purpose of the article is to study the principles of institutional development of tourist enterprises’ innovative development. In the article the essence of institutional provision of tourist enterprises’ innovative development is considered. Graphically, the structure and components of the institutional support of the tourist enterprises’ development on an innovative basis are depicted and characterized. The paper proves that the management of innovative development of a tourist enterprise is carried out using a set of methods and tools, which represent the means of realization of the set strategic and operational goals. The creation and development of organizational structures of innovation development management, with the definition of their functions, namely initiation, planning, organization, administration, coordination, motivation and control, is investigated. The basic principles of management of innovation development are defined: systemic, adaptive, dynamic, complexity, reactivity, alternative development, planning, subordination, consistency, balance of resource costs, efficiency, expediency, focus on the result. The description of methods of innovative development management is given: normative-legal, socio-psychological, administrative, economic, ideological methods of management of innovative development. The institutional support of innovative development, which involves making changes to the constituent documents of the enterprise, is highlighted. The complex of normative and legal support for the effective implementation of innovative processes and the provision of processes for the functioning of the enterprise innovation system, development, implementation and commercialization of innovations is considered. The principles of development of the program of innovative development of the tourist enterprise are considered. 

innovation development, tourism company, institutional support, management methods, regulatory and developmental framework, development program