In the recent decade, the development of tourism sphere at global level has a positive trend. As far as this sphere is related to more than 50 types of economic activity, it development promotes the employment, diversification of national economy, preserving and development of cultural capacity, preserving of natural environment, growth of national economy’s innovation level and harmonization of relations with various countries and people. Moreover, tourism is one of the means to implement foreign policy of a country. Therefore, almost all key economy sectors influence the successful development of tourism, which contributes to the relevance of this subject. The paper aims to analyze the activity of regional tourism markets of Ukraine and Poland. The dynamics of tourism market development in Ukraine and Poland across regions is examined. Economic efficiency of touristic entities in Ukrainian and Polish regions in 2017 is analyzed and on this basis, the regions are divided into several groups. In order to estimate the specialization of regions and voivodeships the authors calculated the coefficient of localization and concentration. The estimation of tourism market localization in Lvivska and Volynska oblasts and Podkarpackie and Lubelskie voivodeships in 2012-2017 as th border regions shows that tourism market didn’t have the steady development dynamics in the period under research, because the rate was both above and under one in each region depending on the period. The authors prove that efficient development of regional tourism market is impossible without planning, regulation and coordination of actions of entities responsible for it development. It stipulates the need to develop certain tourism activity measures at regional level. The revealed and grouped conditions of regional tourism market development have specific factors that impact the forming of its structure, which includes the system of resources-based, economic, organizational and administrative methods of target-oriented impact. 

hotel facilities, means of tourists’ accommodation, foreign tourists, tourism market, tourists flows 

The importance of tourism for economic, social and cultural development of any country becomes more relevant with each year. Tourism is one of the most growing economy spheres that shows the dynamics and scales of coherent social and sustainable development of civilization. Many countries, provinces and regions have achieved the complex socio-economic development and the development of tourism economy. The tourism market parameters provided by the World Tourism Organization (UNWTO) for 2017 show that over 1.3 billion persons managed to undertake at least one trip to another country. Tourism grew by 7% compared to 2016. Therefore, the global economic input of tourism sphere accounted for 8600 billion USD (11 % of global GDP). The dynamics of touristic flows of Ukraine and Poland are analyzed and on this basis, the trends of tourism sphere development in both countries are defined. The rates of dynamics of foreign tourists in Ukraine and Poland in 2011-2017 are outlined. The top ten countries, which generate most tourists, are determined and the dynamics of the number of their arrivals in Ukraine and Poland is examined. The share of foreign tourists across regions in Ukraine and Poland is calculated. The paper argues that the visits of foreigners are of different nature and depend on territorial affiliation of a certain region, i.e. its geographic location and historical significance. The processes of development of regional tourists markets in Ukraine and Poland across the infrastructure of tourists’ accommodation, namely the hotels and hotel facilities, are examined. The author proves that complicated conditions of doing business in general and tourism business in particular and insufficient and outdated infrastructure are among the most important factors hampering the development of tourism services market in Ukraine. Comparative analysis of Ukraine and Poland in this matter testifies to this. The lack of necessary investment for tourism development – both internal and external – is another problem of tourism development. 

hotel facilities, means of tourists’ accommodation, foreign tourists, tourists market, tourists flows 

The article deals with the socio-economic essence of the concept of «cross-border tourist market», its interrelation with the related concepts «transboundary tourism», «transboundary region» is substantiated. The necessity of study of the cross-border tourism market on the principles of the concept of sustainable tourism development is proved. The main directions of research and development of cross-border tourist markets on the basis of the study of approaches of foreign and domestic researchers are determined. 

tourism, cross-border tourist market, cross-border tourism, sustainable tourism