From the viewpoint of economic theory, art becomes a rightful economic entity in market relations through the forming of the artistic market (market of art, art-market), where aesthetical and commercial values interact and make the ground for the perception of the artwork as a good and forming of respective economic behavior principles. The art-market still remains to be at the emerging stage in conditions of Ukrainian reality. Yet the lack of modern understanding of the role the art plays in the economic development of the state and cultural and artistic policy adequate to civilizational challenges prevent our country from taking a decent place in the western world. The paper defines the role of art in conditions of globalization as a specific type of spiritual-practical understanding of reality, which in its artistic-descriptive form provides for the perception of the world integrally in the context of aesthetics and emotions, strengthening human values and helping deeper and brighter understanding of the nature and importance of processes at certain historical stages of human development. Current features and trends of art-market development in the world and in Ukraine are characterized, including the special relationship to globalization processes and civilization development, enthusiasm over artwork and passion to purchase of modern art-products as an investment capital; modernization of traditional functions of artistic institutions and new role of mediators; lack of clear price policy and the impossibility of pricing control; virtualization of art-market under the impact of modern information-telecommunication technologies, etc. The art-market as an objective reality of nowadays is substantiated to be included in modernized market processes based on the partnership of artists and businesses. In this context, the artwork market should be considered as an aesthetic-practical system, in which activity in the art industry is of commercial nature, which requires the activation of innovative marketing instruments. 

art, art-market, trends, creative industries, regional policy 

The paper outlines the role and place of an individual in the development of post-industrial society. The peculiarities of forming of new type of relations with technosphere, stipulated by socialization of technologies and introduction of results of fourth industrial revolution (4.0 Industry) are defined. The author analyzes and systematizes possible consequences of its both positive and negative impact on an individual. In particular, the latest industrial revolution influences the ethics, aesthetics and other components of human personality. The undefined or simultaneously positive and negative effect includes cultural changes, the loss of human communication, improvement of performance, and the fact that the extended cognitive human capacities lead to new types of behaviour. The paper emphasizes that socialization of modern technological development requires the forming of new models of human behaviour and relevant competences necessary for labour market. Educational organizations have an especially important role in this process, because they have to provide the graduates of professional schools and universities ready to enter the labour market with practical instruments, which include the skills in the sphere of digital economy (digital competences). The recommendations on forming of relevant strategies of development of Ukrainian society are estimated with regard to their ability to withstand the challenges of new industrial revolution, to use favourable conditions for socio-economic growth and to prevent risks in the future. The role of governing bodies of various management levels in the development of digitalization policy and prognosis of the risks of advance technologies’ influence on social environment is essential. The results of industrial revolution that is swiftly expanding globally are an argument that economic and social sciences should develop integration theory, the provisions of which should not only explain the nature of technological imperative, but also be used for the protection of human social interests. They should provide scientifically grounded answers to the challenges and predict social changes both at the level of certain countries and international community in general. 

fourth industrial revolution, society, individual, social development, socialization, technologies