The study emphasizes the significance of macroeconomic factors in shaping consumer demand and behavior, highlighting their role in formulating effective policy responses aimed at economic recovery and resilience. The analysis incorporates a range of socio-economic indicators, including the social development index, the officially defined subsistence minimum, and household expenditure structures, to provide a comprehensive assessment of the consumer environment. Special attention is given to the transformation of consumption patterns during martial law, particularly the increased prioritization of essential goods such as food, medicine, and hygiene products. The article also investigates the imbalance between basic needs and higher-level needs such as education, recreation, and cultural development, which remain largely unmet due to limited financial capacity. The research assesses the material well-being of households, noting a significant decline in income stability and purchasing power, as well as the prevalence of economic deprivations and structural inequality. These findings reflect broader trends in Ukraine’s socio-economic landscape, where long-term uncertainty and military conflict continue to reshape consumer priorities, market infrastructure, and the overall quality of life. 

consumer market, household welfare, social development, consumer basket, households, purchasing behavior 

The notion of the term the minimum allowable return on investment in the development of an industrial enterprise was defined in the article; the methods of estimation and regulation of the level of profitability investment in the development of the enterprise were offered and the main features of conduct were revealed in the article. The authors note that the simultaneous increase of growth indices of production and material efficiency continues operating cycle, but its duration is relatively less than with the increase of only the total amount of investments invested in the enterprise earlier, and it proves the efficiency of production scale growth. The paper provides for various options of the use of the suggested model that shows the mathematical dependence between the rate of increase in output and the level of current enterprise expenditures. 

development, industrial enterprises, investment, managing, regulation, valuation