The article presents the results of the research of fruit and berry market in Ukraine. The main aspects of its functioning are determined. The list of material required for blueberry planting, technological equipment for drip irrigation system, plant protection system is offered. The international production and sale experience of fruit and berry products is presented. Recommendations for determining promising areas of market development of the fruit and berry products in Ukraine are formulated. The need for labor resources, costs in the project farm is given. Packing schemes of berries are suggested. The SWOT-analysis was carried out and the strengths and weaknesses of competitors in the blueberry trade were identified. The efficiency of berry business by farmers, personal farms is based on the concentration and intensification of agricultural production. In this regard, determining the priority of economic efficiency of blueberry production has a particular importance, which determines the relevance of the chosen topic. 

blueberries, economic efficiency, exports, imports, sales, fruit and berry products