The article emphasizes the significant role of environmental factors in the development of sustainable tourism and the need to strengthen the environmental component in the development of the tourism and recreation sector of the oblasts of the Carpathian region. The authors note the reviewing of the environmental requirements for the functioning of economic entities as their number is increasing in the western regions under the conditions of war. The main elements that impact the environmental stability of the tourism and recreation sector are substantiated. The main measures to improve the quality of water resources in the region are determined. The current state and prospects for expansion/modernization of wastewater treatment facilities in Zakarpatska, Ivano-Frankivska, Lvivska, and Chernivetska oblasts are analyzed. Ways to reduce the level of atmospheric air pollution in the region are identified. Suggestions for reducing emissions from industrial enterprises are developed. Attention is drawn to significant volumes of emissions from the private sector and proposals for their reduction are offered. The importance of urban greening measures in improving atmospheric air quality is indicated. The article emphasizes that the preservation of natural heritage and the development of ecotourism and ecologically responsible tourism are key factors for the sustainable development of the tourism industry. It is important to introduce science-based approaches to natural resource management and adaptation to climate change, which will enable the Carpathian region to remain an attractive tourist destination for many years to come. The definition of the “green” economy in the tourism and recreation sector of Ukraine is substantiated. Ways to increase the competitiveness of the tourism and recreation sector in the Carpathians through the integration of environmental principles and sustainable development are considered. Measures for the development of ecotourism in the Carpathian region are outlined. The authors emphasize that during 2020-2023, a general trend was observed for the oblasts of the Carpathian region in the field of waste management. There was a low level of waste treatment and disposal and a high rate of its disposal in landfills. The development of the waste management system in Zakarpatska, Ivano-Frankivska, Lvivska, and Chernivetska oblasts during the research period is analyzed. The authors conclude with the fact that while the war undoubtedly creates additional difficulties in the modernization of the tourism and recreation sector of the region, however, it can also become an incentive for rethinking priorities and developing a more sustainable and environmentally-friendly economy. Ongoing coordination and cooperation between various parties, including government agencies, local communities, tourism businesses, and community organizations, are crucial factors for success. 

tourism and recreation sector, competitiveness, environmental factors, region, “green” economy, sustainable development