Journal
УКР   ENG
Socio-Economic Problems
of the Modern Period of Ukraine
   



Collection SEPSPU -- sep2020.06.102

Repository of Institute of Regional Research Shevchenko, T. S. (2020). Efektyvnist' reklamy na telebachenni (na prykladi suchasnoho ukrayins'koho TB) [The effectiveness of advertising on television (on the example of modern Ukrainian TV)]. In Sotsial'no-ekonomichni problemy suchasnoho periodu Ukrayiny [Socio-Economic Problems of the Modern Period of Ukraine]: Vol. 146 (6) (pp. 102-107). DOI: https://doi.org/10.36818/2071-4653-2020-6-16. [in Ukrainian].

Authors



Shevchenko Tetyana Serhiyivna

Ph.D. in Social Communications

Lecturer of the Department of marketing and international management of the Faculty of Economics of the Oles Honchar Dnipro National University

Contacts: shev.tatyana.s@gmail.com

Webpages:

References

    
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  14. Nazaykin, A. N. (2010). Prayming v effektivnosti reklamy [Priming in advertising efficiency]. Alexander Nazaikin’s scientific page: Website. Retrieved from http://www.nazaykin.ru/articles/priming.htm [in Russian].
  15. Naumova, A. V. (2010, May 10). Modelirovaniye reklamnykh soobshcheniy [Modeling of advertising messages]. Encyclopedia of Marketing: Website. Retrieved from http://www.marketing.spb.ru/lib-comm/advert/message_model.htm [in Russian].
  16. Reklama, sponsorstvo i teleprodazh [Advertising, sponsorship and teleshopping] (2020). Industrial Television Committee: Website. Retrieved from http://tampanel.com.ua/rubrics/advertising-sponsorship-tv-shops [in Ukrainian].
  17. Ryabov, S. D. (2009). Kontent media potrebitel’skogo rynka v kontekste evolyutsii mediavozdeystviya [Media content of the consumer market in the context of the evolution of media exposure]. Vestnik Moskovskogo universiteta. Seriya 10. Zhurnalistika – Bulletin of Moscow University. Series 10. Journalism, 2, 196-208. [in Russian].
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