Tourist attractiveness is a key factor for the development of the tourism industry in the region. The Drohobych region includes the neighboring districts and the cities of Stebnyk and Drohobych, with the latter being the administrative center of the district and the city of regional subordination. The main factor in shaping the region’s improved image as a tourist destination is the availability and efficient use of tourism potential. Its use is influenced by a number of political, economic and social factors that may be restrictive or favorable in nature. The region attracts tourists with its natural landscapes, mountainous terrains with forests, lakes, ponds, river valleys with recreation areas and waterfalls, and Skole Beskids National Nature Park. The paper analyzes the quality of transport connections to the tourist destinations of the region, the state of the environment, the quality of the communication system, the composition and the effectiveness of the logistics of the tourist sector. Besides, the efficient use of information potential through the introduction of the project «Drohobych – Smart City» contributed to the formation of a positive tourist image. The article outlines increasing role of the tourist information center in shaping the tourist attraction through analyzing the dynamics of the number of tourists’ visits and revealing the close links with the number of persons accommodated in hotels, collective accommodation facilities, visits to museums by calculating correlation coefficients. The efficiency of the use of the financial and investment components of tourism potential has been studied by analyzing local budget revenues from tourism fees and expenditures on tourism development. The analysis of the components of the tourist potential has allowed us to distinguish its features, to state the possibility of development of almost all types of tourism, to identify the problems of improving the image of the Drohobych area as a tourist destination. Their solution will need further research. 

Drohobych region, tourist attractiveness, tourist potential, components of tourist potential, tourist industry, tourist information center 

Nowadays the defining of regions’ role in social and economic processes of a state, related to authorities’ decentralization and maintenance of their balanced functioning, remains to be an important issue. To accomplish this task it is necessary to adhere to the strategies of regions’ development. The efficiency of their accomplishment to a large extent depends on creation and implementation of the monitoring system. The complex of mechanisms of strategy practical realization defines monitoring organization. Furthermore, application of relevant management methods and instruments depends on the trustworthy and timely assessment of established indicators, which are responsible for achievement of strategic goals, in particular: creation of optimal conditions for regions to disclose their capacity and efficiently use the competitive advantages of regional economy; preventing the deepening of regional disproportions in residents’ access primarily to basic social, public, administrative, transport, informational and other services; creation of conditions for regions’ and communities’ cooperation; creation of basis for implementation of efficient state regional policy – the mechanism and instrument of state regulation of regional development that contributes to solution of regions’ problems. It requires in the first place the decentralization of state powers through their transfer to local level along with transition of relevant financial resources, improvement of the processes of strategic planning and accomplishment of the defined tasks at all levels, introduction of an efficient mechanism to coordinate the operation of central and local executive authorities and local governments in the course of realization of branch priorities and tasks at various territorial levels. The paper aims to define the problem of regional and local strategies’ monitoring implementation and explain the suggestions on improvement of monitoring process. The nature and tasks of regional and local strategies’ monitoring implementation are outlined and its major instruments are selected. The differences between the monitoring and standard statistical technology are determined. Available models and algorithm of monitoring of strategic plans accomplishment are researched. The fact that the major goal of monitoring is to collect, study and prepare information for making and analyzing economic decisions at various management levels is explained. Suggestions on improvement of the process of regional and local strategies’ monitoring are made. Therefore, permanent monitoring of strategies, reporting to the relevant authorities and raising community awareness about its results shows the openness of the very mechanism of planning for community. Thus, in order to efficiently realize the monitoring of regional and local strategies’ accomplishment it is necessary: to determine the main structure that will introduce the whole complex of activities on monitoring and will bear responsibility for accomplishment of strategies; to automate the process of monitoring, as far as introducing amendments to the existing strategies can lead to the broken links and therefore cause the inefficiency of management decisions. 

decentralization, information basis, monitoring, evaluation, regional and local strategies