In the process of implementation of the reform of the health care system and implementation of priority directions of socio-economic development of Ukraine, which is closely intertwined with the requirements of the time regarding the preservation and improvement of the health of population, attention was paid to the quality management of health care. The purpose of the article is to study the indicators of health care in the dynamics, which determine the state of health system and characterize the quality of medical and service provision. The article outlines the peculiarities of the concept of health protection in Ukraine. It proves that the domestic health care system is outdated, since it is based on the Soviet model of Semashko against the backdrop of high levels of corruption, the lack of proper modernization, non-compliance with the needs of the population, which in general have led to its ineffectiveness. The main indicators of the health system in dynamics are estimated and the periods of expected life expectancy are highlighted. The low average life expectancy in Ukraine is established to be caused mainly by the fundamental difference between the European and Ukrainian standards of living, the level of well-being of the population and the quality of medical services. In order to improve the quality of the provision of medical care in health care institutions in the current conditions of medical reform, it is proposed to transfer to the financing of medicine on an insurance basis, which will allow distributing the risks of illness and expenses for treatment between insured persons, and direct the collected funds to pay for the insured event in case of illness. This can be considered the only way to provide high-quality medical protection without financial stress for Ukrainian citizens. 

health care, quality of medical care, health indicators, health system reform, medical insurance on an insurance basis 

The article defines the main drivers of global industrial change in the context of behavioral economics. The author analyzes the literary sources and highlights the positive and negative consequences of the introduction of innovative technologies created in the course of the fourth industrial revolution. The essential features and content of the fourth industrial revolution as the driving force of the development of the world economy and economy of Ukraine are considered. The essence of the changes taking place in Ukraine and in the world in the conditions of globalization is analyzed. The possibilities of structural changes of the national economy in the conditions of the fourth industrial revolution are estimated. The obtained results develop the theory of innovative management in the part of the formation of the preconditions for managing the choice of strategies of innovative development in the conditions of the fourth industrial revolution. Possible directions of business development for Ukrainian enterprises are offered on the basis of evaluation of the main tendencies of development of the world economic system. The results of their systematization can be used as the basis for the formation of an information base for identifying the priority directions of innovation development. Further research should be aimed at forming of a mechanism for ensuring the social and economic development of Ukraine in the conditions of the fourth industrial revolution. The paper proves that for the development of the digital economy of Ukraine it is necessary to start a large-scale digitalization of all branches as soon as possible, investing the most in the development of digital infrastructure, innovations and modern technologies. Therefore, every effort should be made to ensure the success of Ukrainian innovation companies and those who invest in Ukraine. 

behavioral economy, industrial changes, global development