At present stage of national economy development, medicinal planting is gradually getting more importance and sustainable positions. However, there is no distinct structure of institutional maintenance for this sector of agriculture, thus hampering its development. Still it is worth mentioning that medicinal planting is directly related to the institutes of various economic spheres. Because the balanced economic development is the process of structural reconstruction and structural changes, which take place in a country’s economy in accordance with the problems of balanced development of industrial production, social sphere, human resources and environment. Therefore, its institutional maintenance requires more detailed examination. The analysis of institutional support and the assessment of the ecological and economic indicators of the activity of enterprises of medicinal plants are the main indicators, the assessment of which allows to form, design and model a positive trend of development of this industry. The objective of this article was to identify the main problems of institutional development of medicinal plant growing in Ukraine and to substantiate the positions and peculiarities of the influence of the institutional approach on the development of the mechanism of regulation of medicinal plant growing. The Institutional support of medicinal plant production is a complex mechanism for regulating this industry, including economic, environmental and social spheres. All this forms the totality of the institutional network of norms, rules, laws, standards (ecological norms and economic obligations) of balanced development of medicinal plant growing, and its institutional system (institutes of management, control, monitoring, certification, etc.). Consequently, the existing institutional structure of medicinal plant growing does not fully meet the new challenges of economic transformation due to the significant potential of systemic contradictions that arose due to low adaptability to the current market realities of the institutes. The current state of medicinal plant growing shows its socioeconomic and ecological significance to the population of Ukraine. However, his institutional development is at the stage of formation. The presence of formal institutions does not always correspond to its real actions and functions, which largely depends on the state's interest in the development of this industry. The lack of an effective hierarchical structure of regulation of medicinal plant production somewhat inhibits the process of stable functioning. 

institutional support, sustainable development, institutional factors of nature management, medicinal plants, the law of Ukraine, institutional restructuring, economic activity 

The paper researches the current condition of medicinal plant industry in Ukraine and its connection with other branches of national economy. Major problems of ecological and economic nature in terms of medicinal plant growing, collection of wild grasses and protection of disappearing species are outlined. The nature of the balanced development of medicinal plant industry is examined and its priority directions are found. Global tendencies, development and perspectives of the principles of maintenance and sustainable use of medicinal plants’ resources ensuring its gradual revival are researched. Ecological, economic and social factors of influence are examined and the need to transfer the medicinal plant industry in Ukraine to the principles of balanced development is emphasized. 

sustainable development, medicinal plant industry, economic instruments, environmental sustainability, production volumes, innovative technologies, regional development