UDC 332.1:339.138
Pasternak, O. (2017). Osoblyvosti marketynhu prykordonnykh rehioniv v umovakh diyi Uhody pro asotsiatsiyu mizh Ukrayinoyu ta YeS [Peculiarities of border regions’ marketing under the EU-Ukraine Association Agreement]. In Sotsial'no-ekonomichni problemy suchasnoho periodu Ukrayiny [Socio-Economic Problems of the Modern Period of Ukraine]: Vol. 127 (5) (pp. 89-92). Retrieved from http://ird.gov.ua/sep/doi/sep2017.05.092.php. [in Ukrainian].
Sources: 2

Authors



Pasternak (Deyneka) Olena Ivanivna

Ph.D. of Economics

Senior Researcher, Scientific Secretary of the unit of the Sector of transborder cooperation of the Dolishniy Institute of Regional Research of NAS of Ukraine

Contacts: olena.pasternak@gmail.com

Webpages:

Resume

The article examines the opportunities of border regions’ marketing under the EU-Ukraine Association Agreement. Role of marketing in the context of the Agreement implementation is determined. Definition of the term «border region’s marketing» is suggested. Major entities of border regions’ marketing and target markets are outlined. Main problems of Ukrainian border territories’ economic system adaptation to new conditions and rules stipulated by the Agreement are emphasized.

Keywords:

border regions’ marketing, EU-Ukraine Association Agreement, border regions’ marketing entities, target markets of border regions’ marketing